The company creating iPad application has prepared an own advertising platform for iPhone OS devices called iAd. The producer presented the service on a special promotional concert that took place on 10th April in London’s head-office. The advertisements that will appear on iPhone screens won’t be cheap, but the number of prospective viewers makes it a cost-effective investment. The advertisers will pay one cent for each time the advertising banner is shown on the screen. When the user clicks on the banner to watch the whole advertisement, the cost will be two dollars. The producer of the application iPad developer UK claims that the prices are not too high as the service is innovative and will interest its users. The advertisements shown on iPhones via the iAd platform are supposed to be premium that is spectacular, attracting our attention, interactive and prepared with an exceptional accuracy. iPad developer UK is going to provide access to segmenting mechanisms that will allow to reach the chosen user group, for example according to the history of downloads. This will create an opportunity to choose a group of prospective clients more precisely and help the advertisers to spend their capital more effectively.